ShopDeck, a Bengaluru-based e-commerce enabler for direct-to-consumer (D2C) brands, has raised $8 million in a Series B funding round led by Bessemer Venture Partners.
Elevation Capital, Chiratae Ventures, and General Catalyst also participated in the funding.
The startup plans to use the funds to improve its AI-driven technology, expand into Tier II and III cities, and enhance hiring efforts.
What does ShopDeck do?
ShopDeck, which was founded in 2022 by Rishabh Verma and Harmin Shah, aims to provide D2C brands with a comprehensive suite of tools.
These include website customization, catalogue management, and data-driven marketing solutions, with a focus on helping first-time sellers establish a profitable online presence.
The startup claims to have partnered with over 1,000 brands across categories like fashion, home décor, and jewellery, driving $150 million in annual sales for its clients.
Strategic pivot and market competition
ShopDeck has a unique history, emerging from the pivot of WMall, a value-first social commerce platform that shut down in early 2022 due to unsustainable operations.
Renamed NuShop and later ShopDeck, the startup shifted its focus to enabling D2C sellers with an emphasis on optimizing profitability.
According to Verma, the company’s key differentiator lies in its ability to help brands reduce costs across their e-commerce operations.
“The real challenge for merchants is not just creating a storefront but ensuring profitability. That’s why we focus on improving the bottom line across the value chain,” Verma said.
Approximately 70% of ShopDeck’s sellers and 80% of its buyers hail from Tier II and III cities, highlighting its commitment to catering to underserved markets.
The company charges a 3% fee on transactions, along with applicable taxes, for its services.