What comes to mind when you hear ‘Desi Founder’? We’ve intentionally blended these two distinctive terms to build a memorable and conscious brand. It’s straightforward: we’re highlighting startup founders of Desi origin. We are here to share our story of our origin, our current build, and future ambitions. The Inspiration The word Startup might have been coined by Forbes in 1976 for budding companies, but India has been building startups even before the time of Independence, and has given platform to lot of amazing Entrepreneurs since many decades. It is another matter that we never labeled such products or companies…
Author: Desi Founder
National, 28th March 2025: coto, an emotional wellness platform providing 24/7 live consultations, has appointed Shefali Anurag as its co-founder. Previously serving as Vice President of Marketing, she will continue to lead the brand’s marketing strategies while expanding her responsibilities to drive the company’s vision and enhance its multi-modal wellness offerings. In her new role, Shefali will focus on scaling coto’s global presence, identifying new revenue streams, and enhancing user engagement. She will also oversee innovation and service scalability to reinforce coto’s position as a leader in the emotional wellness sector. Shefali brings over 12 years of leadership and marketing experience…
Raising special needs children or slow learners comes with unique challenges, but many parents in India are unaware of, or choose to ignore, the root causes behind their child’s struggles. Whether it’s learning disorders, ADHD, autism, Down syndrome, or cerebral palsy, these conditions demand specialized attention and care. Sadly, a lack of awareness, stigma, and limited resources often leave such children without the personalized support they need to thrive. Mainstream education systems often fall short in addressing these issues, and daycares or general programs don’t provide the focused nurturing that these kids require. While government initiatives, NGOs, and health centers…
Have you ever got back home from work tired and exhausted, craving for a steamy aromatic home-cooked food? Have you recently missed your mom’s amazing dishes? Of course we all do at some point of time. You might also be new to the city, and are clueless how to find a good and reliable cook in your area. We all want to cook at home, but sometimes the hassle is too much, or the skills are let’s just say, subpar… looking at you maggi chefs 👀 Yes, there might be abundant options of quick food deliveries from restaurants and cloud…
Is having a Good Product enough? An entrepreneurial journey usually begins with a unique idea. Everyone seems to have it in abundance these days. Only a few out of these dreamers have the conviction to convert that idea into a reality. These few serious founders cross the first major hurdle of a Startup’s milestone by building a good product, or most of the times just a Minimum Viable Product (MVP) to test the waters and pitch it to consumers and VC’s. Many of these first time founders usually get lost in this journey of making the perfect and most unique…
Bleeding Edge or in simpler terms too good for the current market is not a position many Startups dream to be in. We have all been told time and time again by Business Gurus and Entrepreneurs to always have a MOAT, and innovate a solution which hasn’t been worked on yet, leading to have an advantage and to gain market edge. We’ve been told to stand out from the crowd of copy cats, and be unique with our Startup. That surely can be an advantage many a times, and many of the Top Entrepreneurs have always been innovators who have…
How important is Marketing Research and what is the need of it? Startup Founders many a times focus on either the problem or the product itself entirely. They soon get a reality check when they launch their amazing product in the market, yet majority of the customers aren’t even interested in it. They assumed that the problem which they thought is quite unique and the product they built to solve that problem is also great. But, what did they miss during this journey of Idea to Reality? Marketing Research. This is what they figured is not as important enough to…
If you are familiar with Entrepreneurship world, then you must have heard “PIVOT” word thrown around a lot. But what exactly is a Pivot and what is it’s role in the business world? And why is it so essential for all kinds of businesses to pivot or die, from early stage startups to even decades old established businesses. A pivot generally means to turn or rotate, like a hinge. It is basically a pin or the central point on which something balances or turns. In entrepreneurship terms, pivoting is breaking away from the path of your core focus and having…
Personal finance is a cornerstone of a secure future. Making the right investments helps grow your wealth and build assets over time. Yet, in India, a significant chunk of the population remains financially illiterate, often left to navigate complex financial decisions without proper guidance. Unfortunately, our education system doesn’t equip students with the tools to manage their finances or understand investments. Traditional options like real estate, fixed deposits, or ULIP plans are often the go-to choices, but they either demand high capital or fail to keep up with inflation in the long run. As the financial landscape evolves, it’s more…
Understanding medical reports can feel like solving a puzzle, especially when you’re not having any medical background. For most families, receiving test results comes with a mix of anxiety and confusion. Doctors are often helpful, but they usually don’t have the time to explain every detail in depth to every single patient. It simply isn’t practical to expect it from them. This leaves many of us searching online to figure out what the bold numbers and medical terms in medical test report mean, trying to explain them to worried family members. That’s where ReportRx steps in to dumb down the…