Author: Desi Founder

Swiggy, a leading food delivery service in India, has recently found itself at the center of a financial scandal involving one of its former employees. The incident, where a now-dismissed employee allegedly embezzled over Rs 33 crore from the company, highlights the growing challenges companies face in managing internal security as they expand. For Swiggy, this situation poses not only financial concerns but also reputational risks, especially as the company inches closer to a much-anticipated IPO.The Incident: What Happened?The case came to light when Swiggy’s internal finance team flagged discrepancies in its financial statements. An extensive investigation revealed that a…

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Swiggy, one of India’s leading food delivery platforms, has launched an innovative feature called Incognito Mode, offering users a new level of privacy when placing orders. This industry-first initiative is designed to protect customer identities and ensure discreet delivery, catering particularly to those who value their privacy while ordering online.The decision to introduce Incognito Mode stems from Swiggy’s deep understanding of evolving customer needs. In an age where digital footprints are meticulously tracked and recorded, maintaining privacy has become a significant concern for users. Swiggy’s data showed that a substantial number of customers felt uncomfortable with their order history being…

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As we celebrate Nutrition Week in India (September 1 to 7), it’s the perfect time to shine a spotlight on the innovative startups that are revolutionizing the health and wellness landscape. These passionate entrepreneurs are not just providing products; they are igniting a movement towards a healthier, more vibrant India. Let’s dive into the stories behind some of the most exciting nutrition-based startups making waves across the country.OzivaFounded in 2016 in Mumbai, Oziva stands out as a clean-label brand that beautifully blends modern food science with the timeless wisdom of Ayurveda. Their extensive product range, designed for women, men, and…

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Every single day thousands of ideas are generated, and some of the founders are mad enough to go ahead with those ideas and build their startup. Startups are never meant to be an easy path to success, but instead has to deal with a lot more failures and rejections. The founder’s focus should not just be to build a startup, but plan from start how to sustain it and grow it on long term. Very few startups last long enough to turn into a successful venture, and some go on to even become unicorns.Today, we would like to give some…

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ECOS (India) Mobility & Hospitality’s much-anticipated stock market debut has left investors with mixed feelings. Despite the grey market premium suggesting a robust listing, the Indian startup’s shares made a relatively muted entry on Dalal Street, offering a modest 17% gain over the issue price. Let’s delve into the details of this debut and what it means for investors.In the days leading up to the listing, ECOS (India) Mobility & Hospitality was the talk of the town, with grey market premiums indicating a potential 37-40% surge. The company, known for its innovative solutions in mobility and hospitality, had successfully captured…

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Canva, the popular design platform known for its user-friendly tools and templates, has recently announced significant price hikes for its Teams subscription, as reported by Verge. Some subscribers of the Canva Teams are getting a pop-up of new pricing. This decision has sparked discussions among users, especially small businesses and freelancers who rely on Canva for their design needs. The price increase is accompanied by the rollout of new AI-powered features that promise to enhance the platform’s functionality, but for many, the higher costs have raised questions about the value proposition, as reported by Tech Crunch.Canva’s decision to increase subscription…

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In the past decade, India’s fintech sector has experienced an extraordinary transformation, becoming a leader in financial technology worldwide. This shift has greatly expanded access to financial services, driving innovation and connecting rural and urban areas like never before. The recent 2024 Global Fintech Fest (GFF) in Mumbai showcased this impressive growth and highlighted its crucial role in shaping India’s economic future. Prime Minister Narendra Modi celebrated these achievements and reiterated the government’s commitment to supporting the sector’s ongoing development.A core element of India’s fintech success is the broadening of financial service access. Over the last ten years, the sector…

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The biggest saying from crypto world has always been – “Not your keys, not your coins.” The recent security breach at WazirX, one of India’s prominent cryptocurrency exchanges, has left many users grappling with uncertainty over their investments. The hack, which resulted in a significant loss of customer funds, has raised questions about the safety and reliability of cryptocurrency exchanges, particularly in a market as volatile as India’s. With about 43% of customer funds compromised, the chances of full recovery appear slim. Here’s a closer look at the situation and what it means for affected users. TechCrunch reported that customers…

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Running a Startup business is often seen as a path to independence and success, but the reality is far more complex. Entrepreneurs face a host of challenges that can make the journey daunting, from managing finances to navigating market dynamics. If you’re grappling with doubts about your business’s sustainability, you’re not alone. Many entrepreneurs question their choices and capabilities at some point, especially when the going gets tough. Here’s a guide to help you understand common challenges and strategies to overcome them.Understanding Common Entrepreneurial ChallengesFinancial Strain and Cash Flow Issues: One of the most significant challenges for any business is…

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In a significant development for Microsoft, Vaishali Kasture, former AWS Country Head, has been appointed to lead Microsoft’s Small, Medium, and Corporate (SMC) business in India and Asia. Kasture’s extensive experience and strategic acumen in scaling technology businesses make her a valuable addition to Microsoft’s leadership team as the company aims to bolster its presence in the rapidly evolving tech landscape of Asia.A Proven Leader with a Stellar Track RecordVaishali Kasture’s career spans over two decades, during which she has built a reputation as a dynamic leader capable of driving growth and innovation in technology sectors. Before joining Microsoft, she…

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