Inaugural World Championship of Legends is a fusion of cricket heritage and business strategy, say team owners

As cricket evolves, among the largest names in worldwide cricket historical past are set to come back collectively for a brand new legends’ match at Edgbaston this July. The World Championship of Legends (WCL) is about to function large names from England, India, Pakistan, Australia, West Indies, and South Africa, together with Chris Gayle, Brett Lee, Kevin Pietersen, Yuvraj Singh, Shahid Afridi and Jacques Kallis.

In a dialog with ET Digital, the house owners of group India Champions, Salman Ahmed, Sumant Bahl, and Jaspal Bahra, share insights on their group, the challenges, and their enterprise technique.

Financial Instances (ET): What does it imply so that you can be a part of the inaugural World Championship of Legends?
Salman Ahmed (SA): Being a part of this championship is a superb honour for us. Proudly owning the India Champions group aligns with our tribute to India’s wealthy cricketing heritage and marks a possibility to contribute meaningfully to its future. We’re proud to help this stage that extends the careers of cricketing legends.

ET: How does proudly owning a cricket group in a global league align together with your current enterprise pursuits and portfolio?
Sumant Bahl (SB): Proudly owning a group enhances our numerous enterprise portfolio by including a dynamic dimension of sports activities leisure. It synergises with our presence in markets such because the UK, UAE, and India, permitting us to combine our media and leisure ventures with the thrilling world of sports activities advertising and marketing.

ET: The championship is about to be held in iconic venues throughout the UK. How important is that this setting for the league and the gamers?
Jaspal Bahra (JB): Enjoying in iconic UK venues like Edgbaston and Northamptonshire is tremendously important. These venues evoke a deep sense of nostalgia and fervour, not only for our gamers, but in addition for cricket followers globally. The UK’s historic reference to cricket makes it a significant location for this championship.

ET: Legendary gamers from India represent the India Champions squad. How does it really feel to have such stars in your group?
SA: It is each exhilarating and humbling to handle such a roster. Gamers like Yuvraj Singh, Harbhajan Singh, and Suresh Raina deliver not solely their distinctive expertise but in addition a champion’s mentality. Their presence actually underlines our dedication to excellence.

ET: What challenges do you anticipate in managing a cricket group with such a various set of gamers?
SB: The principle problem lies in managing the expectations and dynamics of high-profile athletes, making certain that the group tradition stays cohesive. Balancing business commitments with athletic efficiency is essential, and we’re devoted to sustaining excellence on and off the sphere.”

ET: What can followers count on from the India Champions on this match?
JB: Followers can count on high-caliber cricket that reignites the nostalgia of previous worldwide clashes. With cricketing giants like Bret Lee, Chris Gayle, and Kevin Pietersen collaborating, our group is geared as much as ship performances that captivate audiences worldwide.

ET: What advertising and marketing methods are you implementing to have interaction followers globally, particularly contemplating the worldwide nature of the World Championship of Legends?
SA: Our advertising and marketing technique revolves round digital engagement, leveraging social media, influencer partnerships, and interactive platforms. Through the use of superior analytics, we are going to tailor our efforts to satisfy the preferences of a worldwide viewers, making certain impactful and data-driven campaigns.”

ET: How will partnerships and collaboration alternatives improve the group’s visibility and monetary well being?
SB: Strategic partnerships with famend international manufacturers are crucial in enhancing our group’s visibility and aligning our fame with excellence. As we proceed to have interaction with main manufacturers which have a big curiosity in sports activities, varied partnership alternatives will emerge. We anticipate that finalising these partnerships will significantly profit our group’s business profile and promotional efforts, thereby enhancing each our visibility and monetary stability.”

ET: What does this championship imply for cricket and its legends?
JB: This league is a celebration of cricket’s enduring legacy and presents a platform for legends to proceed enjoying the game they love on a worldwide scale. It is a possibility to rejoice cricket and its heroes, and we’re excited to be on the forefront of this celebration.